How Starbucks Built A Company One Cup At A Time Howard Schultz Additional Author mixed material bibliography Hyperion 1998 monographic

Book - Paperback

368 Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. <p> Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, <I>Pour Your Heart into It</I> will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as 'Winning at the expense of employees is not victory at all.' --<I>Theda Ross</I> 786883561 C2O library Online catalog (BETA) 647.4573092 SCHU 861 C2O library & collabtive (Technology & Health) 10000 PourYourHeartIntoItHowS7535_f.jpg 861 2015-01-02 09:50:52 2015-01-02 09:50:52 machine generated