In this book, an international group of contributors provide a multi-layered analysis of the emerging East Asian media culture, using the Korean TV drama as its analytic vehicle. This collection of essays is also the result of a workshop organized by the Cultural Studies in Asia Research Cluster at the Asia Research Institute, National University of Singapore. The aim of the Cluster is to promote collaborative research in contemporary cultural practices which are influenced by intensifying transnational exchanges across historical, linguistic and cultural boundaries in Asia