Peter Drucker oleh masyarakat luas dikenal sebagai ahli manajemen terbesar. Bahkan, dialah penemu ilmu manajemen. Sebagai penulis tiga puluh buku selama lebih dari enam dasawarsa, ia banyak meliput topik tersebut. Gagasannya masih tetap perseptif dan relevan hingga hari ini. Namun, siapa yang punya waktu menelusuri seluruh bukunya itu? Buku Inside Drucker`s Brain ini menyarikan semua pelajar…
Why is parenting teenagers more difficult today than ever before? Dr. Michael Popkin sheds light on the immense pressures today's parents and teens face and what parents need to know to help their teens survive and thrive in the 21st century. More than two million parents have used his "active"approach to help their families become happier and more productive together. This Parent's Guide pr…
Dr. Moog decodes and unravels the verbal and visual language of myriad print and broadcast advertisements for products as various as bras, hamburgers, cars, cigarettes, and political candidates to tell us what the real messages are behind some of America's best and worst advertising. 120 photographs.
Indie fonts 2 brings together independent type foundries from around the world, creating an invaluable resource of more than 1,600 fonts for designers, directors and typographers. 400 pages of resources, 19 independent type foundries and 38 bonus fonts on CD
Attractively illustrated with over a hundred halftones and drawings, this volume presents a series of vibrant profiles that trace the evolution of our knowledge about the brain. Beginning almost 5000 years ago, with the ancient Egyptian study of 'the marrow of the skull,' Stanley Finger takes us on a fascinating journey from the classical world of Hippocrates, to the time of Descartes and the e…
This exploratory essay about Aldous Huxley's experience with mescaline, the active principal of peyote, sparked a generation of drug experimentation, and it continues to challenge beliefs about the drugs condoned and forbidden in our society. This classic work is complete and unabridged, with an insightful reading by Rudolf Schirmer, a long-time friend of Huxley. 2 cassettes.
In 1996 Joseph LeDoux's The Emotional Brain presented a revelatory examination of the biological bases of our emotions and memories. Now, the world-renowned expert on the brain has produced with a groundbreaking work that tells a more profound story: how the little spaces between the neurons-the brain's synapses--are the channels through which we think, act, imagine, feel, and remember. …
In this lucid and entertaining book, Mel Greaves argues that evolutionary biology offers a new perspective that can help us unravel the riddle of cancer. Why, for example, have women always had such a raw deal in the cancer stakes? And why are some cancers, such as prostate cancer, increasing in incidence? Greaves argues that Darwinian selection millions of years ago has endowed our genes and c…
Computers you notice. They sit on your desk and hum, ever smaller, ever faster, and always obselete if bought longer ago than last week. But the equally impressive technology that turns millions of terminals into a global network is less obvious. The phone line that comes into your house probably still pushes electrons through metal. But not far away the signal will join millions of others rela…
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies,…