Book - Hardcover

World Of Goods, The

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First published in 1979, The World of Goods rapidly established itself as a classic. In this pioneering work, a leading anthropologist and an economist join forces to suggest what market researchers have long suspected and anthropologists have observed firsthand in other cultures--that people use goods as a means of communicating with each other.

It is the unique contribution of this fascinating book that it shows us precisely how the insights of anthropology can help us better understand the varied ways in which we use the 'world of goods' to communicate.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

301.51 ISH Wor

Penerbit

: Routledge., 1996

Deskripsi Fisik

200

Bahasa

ISBN/ISSN

415130468

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Consumers; Economic anthropology

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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