Book - Paperback
Modernity at Large: Cultural Dimensions of Globalization
Appadurai’s work offers a very critical and deep analysis of modernity and globalization. He believes that no single theory can describe modernity’s complexity, for he believes that a theory cannot be universalistic, and because societies are much messier than our theories about them. His focus is more on globalization’s cultural dimensions, as opposed to its economic ones. In addition, he looks at globalization in terms of homogenization and heterogenization, for migration and media create both sameness and difference in today’s globalized world. Migrating people and media, particularly television, produce different cultural spheres in different countries. As a result, he looks for irregularities as much as he looks for regularities in the modern or postmodern social world.
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