Book - Paperback

Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time

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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as 'Winning at the expense of employees is not victory at all.' --Theda Ross

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

647.4573092 SCHU

Penerbit

: Hyperion., 1998

Deskripsi Fisik

368

Bahasa

ISBN/ISSN

786883561

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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